VISIT MONTANA - FLOOD RESPONSE CAMPAIGN
MONTANA WAS HIT HARD WITH FLOODS WHICH RESULTED IN MANY AREAS OF THE STATE BEING SHUT DOWN FROM TOURISM. AS THESE LOCATIONS RECOVERED AND WERE READY TO REOPEN, VISIT MONTANA WAS IN NEED OF A DESIGNED CAMPAIGN THAT COULD PUSH TOURISTS TO SPECIFIC LOCATIONS FOR SPECIFIC ACTIVITIES.
(WE DO NOT OWN THE PHOTOGRAPHY USED IN THIS PROJECT THEY ARE SIMPLY PLACEHOLDERS)
CAMPAIGN LOGO MARK
THE CONCEPT HERE IS THAT THIS LOGO MARK COULD BE FULLY CUSTOMIZABLE IN ORDER TO PUSH TOURISTS TO SPECIFIC LOCATIONS FOR SPECIFIC ACTIVITES. FOR EXAMPLE, COOKE CITY, mt IS KNOWN FOR BEING A GREAT SNOWMOBILING TOWN.
digital and Social
check out how this campaign came to life in the digital space.
check out how this campaign came to life in print form.