FERGUSON FAMILY RANCHES

- LOGO AND BRANDING -

WE CREATED A MAIN LOGO, SECONDARY LOGO, AND WORDMARK THAT COULD BE USED ON CLOTHING, SIGNAGE, AND PRETTY MUCH ANYTHING ELSE YOU COULD WANT TO GET CUSTOM MADE. WE KNEW THIS DESIGN NEEDED TO BE OUTDOORSY, RUGGED, AND A BIT SPORTY. once the assets were created, we built out a flash sheet of various logo lockups and patches.

The designed assets

we knew this logo would need to be used in a lot of different ways, on a lot of different things. so, we designed assets that could stand on their own but could also work together. this gives the ranch freedom to get creative with their brand.

The variations

once the assets were all approved, we got to work on various logo lockups and patches. these really show how usable and custom this branding can be.

the Applications

we wanted to get a feel for how this could live in the real world. check out these logo applications.