Able Roofing

- LOGO AND BRANDING -

Able is a peoria area based roofing company that was in need of new branding. They wanted something more modern that didn’t have a standard generic roofing logo feel. We built a logo/brand kit that the client can use for years to come with its modern style that has vintage inspiration.

The designed assets

The client wanted to have a logo that wasn’t just his brand with a roof over it. So, the challenge for us was to convay that it’s a roofing company without having an obvious roof in the logo. once we dialed that in, we created a grouping of assets that could be used in many ways across many platforms while still looking uniform.

CONCEPT MOCKUPS

Even once you see a logo or full brand kit, it can be difficult to envision the end goal. In this case, we provided mockups so the client could see their brand in full form.